16 Dec Things Every Webmaster Need to Know about Backlinks
You would have known that most of the Netizens, to be precise 91% do not go past 1st page of Search Engine Results. It’s very important that your web pages be ranked in the first page to drive more visitors. No matter how much top-quality content you publish on your site, it is not worth anything if it doesn’t get ranked better on SERP. Then how come you make your site noticed by most users online.
One effective and long term serving approach – Building Quality Backlinks
Concept of Backlinks
The Internet is full of links from one page to other and they are like paths from one location to other in a city and without them you will get stuck on a single page. Google uses backlinks concept to provide more and more relevant information to the users’ searches. It is the only reason why it cannot remove the backlinks from the Internet even there are many link spamming going around.
Many Webmasters concentrate on Keywords and on-page SEO and they miss the game with Backlinks. Search Engine Algorithms consider a good number of backlinks from relevant sites in ranking a site in Search results.
If you are new to SEO, Backlinks may sound strange. You would be wondering how links from other sites affect your rankings. You can find all the information of your unanswered questions in this article. Here you learn how what are backlinks, how they function and how to use them to better your site on Search Engines. Since Google is predominant of all Search Engines, we only consider Google when referring to a Search Engine from here on.
Let’s start with the definition,
What is a Backlink?
Backlinks are the links given to a page from some other pages to supplement the content on an existing page and also to improve rankings on Search Engines like Google, Bing and Yahoo. Backlinks also called as Inbound links that optimize your web page on Google search results. Over the time they became integrant elements of SEO and now they are considered one of the primary building blocks in SEO strategies.
They can be either directed from other pages of the same domain (Internal Backlinks) or from the pages of other sites (External Backlinks). The quality of content and relevancy of the page from which links are directed to your site determine SEO profits you gain through Backlinks. Further, Domain Authority, Visitors, Alexa rank and other metrics of the linking page are also considered important in determining your SEO benefits.
How Backlinks improve your site ranking?
When a user searches a keyword or some phrase in Search Engine, Web Spiders crawl the web and present the list of sites to the user basing on the commands of complex Algorithms. Having organic backlinks to your site is an added advantage in getting ranked as these algorithms consider backlinks as one of prime ranking factors.
If you don’t know what makes a backlink organic, don’t worry. You are about to know them in the next sections. We will get there after knowing about two types of Backlinks.
Types of Backlinks
Backlinks can be linked in two ways;
1. Do-Follow Links
2. No-Follow Links
Do-follow links transfer page value to the page they are linked and the targeted site savors conversions and organic traffic. No-follow links don’t pass the link juice to the concerned sites and don’t influence the link target’s ranking in the search engine’s index. Every backlink is by default a Do-follow link and to link as no-follow mention as no-follow in the HTML code.
Are all Backlinks Good?
Obviously Not. Backlinks can affect your rankings on search engines either ways depending upon their nature. In recent years, more and more webmasters are building links from sites that are not relevant to the content on their pages. This practice worked out well until Google found a way to identify and started downranking them and in some cases even turned them down.
Organic Backlinks as a source of SEO
It is agreed that Links are the best sources to boost your Google rankings but these got to be placed in a more natural manner rather than purchased links. A site that writes about healthy food habits can link the pages on another site that sells products like Multi-vitamin pills.
People often misunderstand natural backlinks with unnatural backlinks and mostly end up believing links damage their site. You cannot get penalized by Google for publishing some quality content piece with organic backlinks on sites that match your niche.
13 Ways to Build Backlinks to your site
1. Blogger Outreach
The best way to build Organic Backlinks is to use Blogger Outreach and Content Marketing as a combination. This process includes finding the right sites and publishing relevant content with natural backlinks. By publishing Sponsored Posts on the quality sites with good metrics like DA and visitors, your site can be benefitted with decent search traffic and conversions. Your links are presented as reference or examples to the content in a sponsored post.
The site that got best benefited with organic backlinks is Wikipedia. It uses many links in a single page but all of these links are relevant to the content and these are absolutely organic and Google gives thumbs up for posts with organic links.
Here are the major benefits of Sponsored Posts;
- You are known to newer audience without contacting them directly
- Faster indexing of the site on Search Engines
- Good Search & Referral Traffic
But all these things do not happen overnight and the results can be achieved over a period of time. Several engaging content pieces need to be published on niche sites.
2. Maintain a Blog for your site
Create a blog page and publish content that is useful to your clients and prospects. You can link to other sites or other pages on your own site to provide as much information to your user. It is recommended to update new blog posts frequently to engage with your audience.
3. The broken link building method
Broken Links also known as dead links are the links to the websites which are placed in the past and doesn’t work anymore as that is currently inaccessible. Broken link building is a white-hat approach to building some quality backlinks to your site. This tactic includes identifying broken links on the sites relevant to your niche and suggesting proper content piece with a link to your site.
4. Backlinks through Infographics
A single Infographic conveys information which can be presented in 300-500 words. Such is the power of Infographics and no wonder people show interest in viewing them time to time if presented with quality design and precise numbers. Select a freshly relevant topic and collect all the information that can be formed into a good Infographic. You can purchase good looking Infographic designs for cheaper prices online.
5. Know what your Competitors are doing?
More often than not, follow you competitors to know what they are doing and what are the sources they are driving traffic from so that you can also learn the new strategies they are adopting and you too can follow them to boost your rankings.
6. Guest Posting
Guest Posting offers publishing content on different sites of your niche and makes you reach an audience who doesn’t know your brand before. You have to come up with a content piece that inspires the bloggers to publish it. This strategy allows you to popularize your brand which you couldn’t have done in other ways.
7. Internal Link Building
Internal Link Building is the best way to keep the visitor on your site for more time. This can be done by linking one page to other relevant pages and the anchor text should be filled with relevant Keywords to making the visitor click on it.
8. Social Media Promotion
You can form snippets of the content that would represent a page on your post and promote them on the social media sites like Facebook & Twitter. But the snippet has to be really catchy and attractive to make the online viewer click through your site. You can promote your site on all of your social media platforms and link to your site in posts and update them regularly.
9. Scan for the sites who mentioned you without linking
There are few tools available online which monitors the sites that mention your site and still didn’t link to your site. You can write to them personally requesting to link your site and there are more chances getting backlinks from their sites.
10. Create Case Studies of your Past Work
You can publish few of your works that satisfied your clients which resemble your authenticity of services. These can be designed with any of the templates online or you can design on your own or buy online.
11. Build Relationships with Influencers
Establishing a good rapport with the bloggers & social media influencers of your niche can be beneficial to you as you can easily contact them whenever you have an engaging guest post to publish on their sites. Follow influencers on social media sites and praise their work whenever possible. It cannot yield results immediately but it definitely creates a positive vibe when you contact them.
12. Use Discussion Forums
You can answer different questions on forums like Quora and link a page of your site which supports your answer. This process will definitely useful in generating some inbound links but you got to make sure that you answer the questions in a generic way and rightly linking to your blog posts or other pages.
13. Writing Testimonials & Reviews
You can link to your site in the content of a Testimonial or review but the product/service you are writing about must be relevant to your niche. While writing a testimonial about a mobile phone, you can link to some of your page which contains information about mobile phones.
How Organic Links are different from Spammy Links?
Google ranks the sites which use links to provide information relevant to the topic the viewer is searching. These can be called as Organic or Contextual links as they add value to the content of a page rather unlike spammy links. Pointing a few natural links to the right site will be perfectly alright. Wikipedia is the best example of how natural backlinks can still rank your site well.
On the otherhand, Spammy links don’t offer quality content from the linking page and more often than not the content is highly irrelevant. These are sold by Link building agencies and they are hazardous to your site’s SEO. Placing links on sites that are entirely created for link building process is no longer a good option to choose.
Google Restrictions on Spammy Backlinks
Google’s Penguin Algorithm became the regulator of Spammy links since its launch in 2012 and Google has been continuously working on updating it since its launch. Its latest Real-time Penguin update analyzes the links in a site and ranks sites in real time. A site with spammy links will be pushed down the rankings by this algorithm and it boosts up the rankings of sites with quality links quickly than ever before.
As per Google’s policy, it is not right to sell and buy links and doing it aggressively will raise a flag to Google. It is considered illegitimate if the trading of links is done without taking content and site value into consideration. Many sites got affected by bad link building strategies of their hired agencies.
Make sure your SEO strategies are not clashing with Google exemptions.
11 Practices that are to be Avoided with Backlinks
There are few actions that raise alarm to Google which may down-rank your site. Following are few practices found by expertise that are to be avoided so as to prevent you site penalized by Google.
1. Placing links on the sites with thin or duplicate content
2. Placing links on irrelevant sites
3. Posting links to low-quality sites
4. Buying links from Linking Building Networks
5. Posting links in comments section
6. Avoid links from Article directories
7. Avoid links from Foreign Language Sites
8. Excessive link exchanges
9. Spammy blog comments
10. Avoid site wide and footer links
11. Avoid repeating exact anchor text on all links
Getting rid of the Toxins – How to remove poor quality Backlinks to your site
You have to be very watchful with the ones who linked to your site. Your competitors can link to your site from poor quality sites and here are the steps to remove toxic backlinks that affect your site negatively.
- Identify the irrelevant sites with backlinks to your site.
- Use Google disavow tool to disapprove your identified links.
- You can also find the contact information of the webmasters through the site’s contact page and write to them requesting to remove links to your site.
- Use the Disavow tool regularly to identify the spam links and prevent your site from getting penalized.
These are major things about backlinks, some best practices to be followed, and practices to be avoided in the process of building backlinks to your site. Read through the following links to know about Blogger Outreach, Content Marketing in detail.